Not Your Average Weekend

Not Your Average Market

Not Your Average Market in collaboration with LEAP will provide access to local fresh foods and produce in the NW Roanoke community.

Not Your Average Market invites the entire Roanoke community to join us for an evening with fresh produce vendors, food trucks, healthcare organizations, face painting and a bouncy castle for our youth, as well as local colleges in our community!

Show up and enjoy yourself!

Vendor Registration

Not Your Average Happy Hour

We couldn't be more excited to help kick off The Humble Hustle's "Not Your Average" weekend with a Not Your Average Happy Hour in Century Park Plaza (downtown Roanoke) on Thursday, September 21 from 5-8pm.

Get2KnowNoke hosts a quarterly networking social, but we keep it interesting to make sure engaging with your community, meeting new people, and expanding your career contacts is NEVER boring.

The Not Your Average Happy Hour Social in collab with Humble Hustle will have great music, craft beer, and tasty wine, plus a few surprises in stay tuned!

As always, our happy hours are FREE to attend! RSVP online and you'll be automatically entered into our 6:30pm drawing (must be present to win). And we always have legit swag to give away.

Sign Up Here!

Not Your Average Festival

The Roanoke Roots and Reggae Festival embraces cultural diversity by uniting communities through love, humility, food, music, and fun.

This is an event for all members of Roanoke, Virginia and surrounding communities to come enjoy the sun, listen to relaxing and vibrant reggae sounds from local and regional bands at Wasena Park. We provide food trucks, vendor space, face painting, a great vibe with great energy and so much more.

To coincide with The Humble Hustle Company's "Not Your Average Year" campaign, Roanoke Roots and Reggae Festival for 2023, will be known as "Not Your Average Festival."

Buy tickets now

Not Your Average Brunch

WHAT A WEEK IT HAS BEEN! Not Your Average Brunch is in collaboration with Green Goat to wrap up Not Your Average Week. We encourage everyone to come join us for good eats, vibes, and outstanding energy! Everyone loves brunch and we know you do too.

RSVP Here!

Want to get involved at Not Your Average Festival?

Media Coverage

Roanoke Roots and Reggae Festival Returns to Wasena Park

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Roots and Reggae Fest Returns to Roanoke

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Roanoke Roots and Reggae Festival Embraces Cultural Diversity

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Roots and Reggae Origin Story

Celebrating its 5th year, The Roanoke Roots and Reggae Festival is coming to you again! Roanoke Roots and Reggae celebrates love, life, diversity and culture, but most importantly fellowship among individuals from all walks of life. 

Nathan Webster, owner of Village Grille and Scratch Biscuit Restaurant, started the festival in 2018 with the help of the Lazy Man Dub Band, in the parking lot of Village Grille. I asked Nathan where the idea for the Roots and Reggae Festival came from, and in response he said, “We asked ourselves, why does Roanoke not have a Reggae festival?”

The first festival was a success! There was an outpouring from the community of love and support. Nathan insisted on working with a local non-profit to share the love, and The Humble Hustle Company was the perfect fit. 

Nathan,  wanted not only to raise money, but to keep it in the community.  He was able to do that by involving Xavier Duckett and The Humble Hustle Company. 

As the festival grew  each year, the team knew that it was time to find a bigger and better location. Since 2021, Reggae music can be heard from Wasena Park in Roanoke. Having a larger space to celebrate, gave the festival more life. It felt more relaxing and now there was more space to dance. 

“Since the festival started five years ago, it has grown 100%,” says Nathan. “It has more support and recognition, showcasing the talent of so many musicians, artists, and vendors in our community.”

Looking to the future, Nathan hopes that the Roanoke Roots and Reggae Festival will host more prominent musical acts, attract visitors from out-of-town, and outgrow Wasena Park.